…….there would be little point in having one. We all like nice things, we like things that make us feel special, we like things that make us happy and a part of that might come from being different or a desire to appear better than our peers or competition. Cars are one of those areas where image counts, image is everything and it creates a perception of the driver and their status, like it or not we judge, we assume and form an opinion, good or bad, positive or negative.

But if we were all driving around in identical cars we would feel as if we have been cloned, those people desirous of demonstrating they can afford something special may feel cheated out of their reward and the recognition they could be seeking.

So here’s the question, if your Business Continuity programme was a car what would it be? Sit back and think about it for a minute.

Is it a Trabant? – woefully out of date, it looks terrible, it’s falling apart, nobody wants to touch it with a barge pole and you are not confident you can rely on it

Is it a Skoda? – it’s got better over time, it’s gaining respect, it does the job but still struggling a bit with image

Is it a Ford? – it’s reliable enough, it’s got some decent bits of technology to help it, it’s going to get you there but it’s going to need changing regularly to avoid it going out of date

Is it a Mercedes or BMW? – it’s solid, it does what you need plus a bit more and it works quickly and efficiently, people like it, you’re pleased with it

Is it a Porsche or Ferrari? – it stands out from the crowd, people admire it, people are jealous even, it’s making use of all the latest gadgetry and wizardry but it can be expensive at times, nevertheless you love it.

So take your pick. Which one do you want to be seen driving? What type of Business Continuity Programme do you want to be seen in?

Unfortunately it’s not as simple as turning up at the showroom with a load of cash and placing an order for what you want. The organisation is paying for the programme, not you, so you have to campaign for your budget and convince the bean counters that they really do need that Porsche. Not because everyone else has got one but because their aspirations and requirements are such that this is the only choice.

Now the problem with bean counters is they always want the maximum ‘bang for their buck’ so although you are going to come out of the meeting with the funds for a Ford, they are secretly hoping you are going to come back with a Porsche.

If you are looking to upgrade your current model and could do with some help just let me know and I will be happy to help you.

March 28, 2016 at 7:11 pm
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Category: Planning
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